if you spend a lot of your day in Google Search Console, you may have noticed a little something pop up under the “Search Appearance” drop down – a tab called ‘Accelerated Mobile pages’.

Accelerated Mobile pages, or AMP, is an open source project that aims to speed up web pages on mobile devices. it allows users to visit a page on your site instantly by rendering much faster than a typical HTML page. Essentially, it supplies the user with a stripped down version of the HTML called AMP HTML.

the project was initially announced in October 2015 but it has only recently started rolling out in UK search results – so if you want to get ahead of the game then you should be implementing this as quickly as possible.

Benefits of having an AMP page

1.Faster loading page for mobile users – Everything is about speed these days. Especially when it comes to presenting content on a mobile device. this is critically important because studies have shown that mobile users usually turn their back on a website that takes longer than 3 seconds to load. Businesses that adopt AMP can increase their page loading speed and increase conversions thus lowering mobile abandonment rates.

the average Accelerated Mobile page loads 15%-85% quicker than a regular web page. it’s one of the main benefits of website pages developed with AMP with page loading speed on mobile devices as fast as lightning and this aspect of AMP has made it very popular amongst the internet marketing fraternity – and day by day businesses are adopting it.

  1. improved search engine ranking –  AMP has not been created with the idea to make it an independent ranking factor, but it is an undeniable fact that mobile friendliness and page load speed times are one of the prime page ranking factors in Google and what increase SEO. As AMP efficiently upgrades these two elements, it is very much likely that a website developed with AMP will get higher rankings.
  2. increased visibility for publishers – the search results will clearly display AMP symbols in green thus increasing visibility, and as a result, the click through rates would improve. this is because the results will not only stand out more, but users will be looking for AMP pages with quicker loading times.

it doesn’t end here. Google SERPs have also introduced AMP content within visually dominating carousels containing large image files. this is surely going to draw the viewer’s attention and any content in these carousels will get a significant boost in traffic. therefore, the faster your page, the higher your rank and the more your content gets seen.

  1. Support for Ads – AMP supports a range of ad networks formats and technologies. the aim is to deliver the ads faster while retaining the quality of the content, make the content look good and draw the viewer’s attention. Advertisers can increase their influence and well as improve their Roi on ad spend. Because AMP is open source in nature, more than 70 advertising technology providers have already integrated with AMP. Even the current tags that are delivered through supported ad server will also work in AMP.

And since AMP is not an advertising provider, ad publishers can monetize the AMP pages the way HTML pages were monetized and can keep the 100% revenue earned.

  1. AMP Visitor Analytics – the need to track visitor behavior is of utmost importance these days, as internet marketers strategize their next moves based on the analytics of their visitors’ behaviors. Fortunately, AMP takes this into account. publishers can choose from two tags which will automatically track visitor data such as visitor counts, new vs. returning, clicks/conversions, video and link tracking and more.

Major websites such as Apple news and many other websites have already adopted AMP, and you can easily enjoy success like them by following their steps. Focus on AMP for your articles and blog content, provide good user experience and see your reader retention rates escalate like never before.

AMP provides a relatively easy way to improve the speed of mobile websites – so waste no more time, and start thinking about Accelerated Mobile pages and implementing them in your business today.

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