With the popularity of digital marketing on the rise, many businesses are investigating how social media and advertising can help them promote their products and services to potential and existing customers. Facebook, Twitter, Youtube and LinkedIn are currently the top social media sites businesses Twitterile businesses debate whether social media will improve their bottom lines and skyrocket their business, there are a variety of advantages which are listed below.
- Gain valuable customer insights
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers – who they are, what they like, and how they feel about your brand. through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decision. For example, you can gather information across all your social networks in real time allowing you to gauge customer sentiment, find the conversations happening around your brand, and run real-time reports.
- Increase brand awareness and loyalty
When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by the Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.
- run targeted ads with real-time results
Social ads are an inexpensive way to promote your business and distribute content. they also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on linkedIn, you can segment by things like location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.
- Generate higher converting leads
Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.
- provide rich customer experiences
Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. they expect fast response times and 24/7 support—and companies that deliver win out. A study shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent growth) vs. those without (2.9 percent).
- Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows you on twitter retweets your post, it’s more likely to rank higher in search engine results page.
- find out what your competitors are doing
With social media monitoring you can gain key information about your competitors. this kind of intel will allow you to make strategic business decisions to stay ahead of them. For example, you can create search streams to monitor industry keywords and mentions of your competitors’ names and products. Based on your search results, you can improve your business to offer product enhancements, service, or content that they may be missing.
- Share content faster and easier
In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts.
- Geo-target content
Geo-targeting is an effective way to send your message out to a specific audience based on their location. Social networks like Facebook and twitter have tools that allow you to communicate the right kind of content to your audience. For example, you can target twitter messages to followers in specific countries, or send messages from Facebook and linkedIn company pages to specific groups based on geographical and demographic parameters. You can also use geo-targeting to find conversations relevant to your brand.
- Build relationships
Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a service with the company. this kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.
Social media has a treasure trove of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach, your business will skyrocket before you know it.