Designing a website for your business can be an overwhelming process. You can get confused when it comes to making decisions like choosing the best domain name, color theme, website layout, even functionalities to add to the website.
The first thing to do when designing a website for your business is to choose a simple and easy to remember domain name for your website. Make sure it aligns with your business, doesn’t have quirky spelling and is available on social platforms, too.
Once you have set up your domain, the next thing is to design your website and this requires making some big decisions. Some of the functionalities you must add to your business website to ensure your customers have a positive experience are:
A Good Roadmap: It is nice to have a beautiful website that is pleasing to the eye, but it is more important for the website to be useful. Before creating your website, you should think about how your website will function. So, create a design mockup (which web designers call wireframing), and show it to a few friends to make sure it’s sensible and intuitive.
A logical roadmap is important for user experience and SEO since Google considers the content and structure of a site when it ranks for search.
Simple Navigation: A website without a clear navigation is always hard to work through. Make sure your navigation is easy to understand and contains logical names for the various pages of your site – such as Contact, About Us.
When developing your navigation strategy, you can think about things like: What is it that you want people to do on your site? Email for a quote? Become a member? Make your goals clear.
Security: If you intend on selling things online, then this is a must-have function on your website. You need to secure your website with an SSL certificate. This certificate will encrypt communications between you and your clients. It helps to protect things like credit card and Social Security numbers which will allay potential client fears of providing such information due to problems such as identity theft on the web.
Integration of Social Media: Social media networks are very useful online marketing tools and you should promote your presence on them on your website. There are a lot of social platforms out there – Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn.
Integrating social media into your websites will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms.
Mobile Ready Version: The numbers of people using smartphones to access the internet are increasing by each day. Andy Chu, director of Bing for Mobile, says 70% of task completion happens within one hour on mobile sites, meaning that people are often browsing on the web with intent — they’re looking to do something, buy something or go somewhere.
Creating a responsive website for your business enables your website layout to easily adapt to the screen on which it’s being browsed.
Create a FAQ: People have lots of question about a company product or services. When you get concerns from customers and give feedback via email, gather up the most frequently asked questions into a list and offer clear concise answers.
There are more functionalities that you can add to your business website. It all depends on the type of business, your goals, and objectives. Always carry out thorough research before creating your business website because a small mistake can create a large problem.