Top reasons to redesign your company website
Your website is one of the most important parts of your business, so if there is an issue, you need to fix it fast. Perhaps better to reflect upon your current website and consider a redesign to maximize your website’s impact? Why would you consider this? See our five key points.
The first reason that a company would redesign the website is if it is not original. You don’t want your website to look like everyone else’s, because you are not going to get much attention if it does. It needs to be bold, stand out from the crowd and make people want to explore further, otherwise, you might be experiencing a high bounce rate (The percentage of single-page sessions in which there was no interaction with the page). (Insert a link/bubble to define keywords?) You can use various analytics tools to find the page that this is happening on, and if you find that it is quite an issue on several areas of your site, it might be time for a redesign.
Not Good Enough For The End Customer
A high bounce rate indicates that your website is not meeting customer expectations. You are losing potential conversions (for example a site visitor fills in a contact form) by not creating a website that is appealing to the people who are using it. When you lose conversions, you lose profit and this is something that your business cannot afford. As such, you need to think about redesigning your website to make sure that it does meet customer expectations. You can ask people who have visited your website for feedback on how you can improve and meet with a web designer who will be able to encompass these things in your new design.
Do you get a lot of complaints that say things like ‘website not responsive’? What this means is that your website is not able to adapt to the device (mobile phone or tablet etc) that is trying to use it. If you have only set your website up so that it can be accessed on a computer, you are going to be losing out on a lot of business. Many people these days use their smartphones and devices to access websites on the go, and if yours can’t keep up with this then you need to redesign it sooner rather than later.
The number of people who try to access your site and are unsuccessful could be rivaling the number who are actually using it. You need to ensure that your website can cater to the needs of people who are using their smartphone or tablet to find your company, or your business is going to suffer.
To Improve Site Performance
You see it all the time – a company’s website is crowded and slow which means that the overall experience of the user is not going to be very good. If your site is not performing on par with that of your competition, your customers are going to stop using it. Is your website loading slowly? If it is then you need to contact a web designer and get them to help you. Trying to have too much on your website is only going to slow it down and this can include large images and videos. It is possible to have high-quality images and videos with limited data and this is what you should aim for.
Better Communicate The Brand
Does your website tell users who you are? You want users to come to your website and know exactly who you are and what you do within seconds. Communicating your brand to these users is important as they could become customers if you have set up your website the right way. Without the correct brand communication, your users are going to go elsewhere to find the service that you provide. If you can’t go onto your website and know what it is that you are all about within the first couple of seconds, then you might want to think about completing a redesign.
User experience is everything when it comes to this side of your company, and this needs to be kept in mind throughout the entire design process.
We hope that you have found this article helpful, and now have a better understanding of the top reasons to redesign your company website.