SEO Process

If you have a website or any kind of online presence, you’ve probably heard of SEO – but do you know what it means?

Search Engine Optimization (SEO) is easier to explain by its overall outcome – a better result in search engines – than how it actually works.

Here’s how infoPresence can help with your SEO

Initial Phase – Optimization

We’ll look at your current online presence, maybe tweak a few things here and there on your website, or recommend anything from a simple revamp to a complete redesign if this might be required. Our advice can be based on factors such as whether your site feels a little ‘behind the times’ stylistically, just seems to run too slowly with poor coding for example, or is not mobile friendly. Things like these will affect your ranking on a Google search.

Secondary Phase- Execution – Content Creation, Marketing & Expansion

SEO requires a consistent approach to building links though the creation of content that will attract not just direct links to your site but will eventually generate sales through the SEO process. Content might be as big as a feature article, or as small as a blog post or video. We can schedule the creation of content to suit your business and your budget. All of this content can help extend your website to create better value for your visitors and help you get more clients for your business.

Third Phase – Reporting and Repetition

We will report on a regular basis to let you know how the SEO process is progressing – and what impact it is having on your website and business. This can include updates on visitor figures, ranking changes and any results of social network marketing that you may wish us to include in your SEO package.

All of this can be time-consuming, especially if you’re a newcomer to the world of digital marketing, so please make an inquiry and let us assist you with SEO at a pace and a budget to suit your business.

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